Pocky (Chocolate / Strawberry / Matcha)

Pocky · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Chocolate-coated biscuit sticks, Japan's most globally distributed snack: ~200M boxes/year across 30+ countries, locally produced in Indonesia, Thailand, China, and (as Mondelez 'Mikado') Europe. Sold in mainstream US retail (Walmart, Costco, World Market) as well as Asian groceries. The 'Share Happiness' positioning drives its broad cultural reach.

The supplierGlobal major: Ezaki Glico Co., Ltd. — leading Japanese confectionery multinational. Overseas plants (Thailand, China, Indonesia, etc.) and mature English-language export/B2B operations; Pocky is its global flagship.
Why it sells abroadWorld's most recognized Japanese snack stick; multi-flavor including matcha/strawberry; '11/11 Pocky Day' marketing, shareable format, strong gift/multipack appeal.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHalal CONFIRMED for Thailand-made Pocky only — certified by CICOT (Islamic Committee Office of Thailand), with GMP/HACCP/Halal/Thai FDA; Japan-made and China-made Pocky are NOT Halal-certified (Glico official statement). Verify country of manufacture per lot. Kosher: not publicly verified. Glico FSSC 22000 / ISO 22000 + HACCP typical corporate practice.
Pack formatsRetail: Pocky 70g (2 inner trays). Typical case: 70g x10/inner x12/case (configs vary). (keep claimed)
Shelf lifeTypical 10-12 months ambient. (keep claimed)
StorageAmbient, cool/dry (chocolate-coated biscuit).
Minimum orderTypical: importer ~5-10 cases/SKU via distributor; FCL direct for SEA-produced lines.
Lead timeTypical: 4-8 weeks.
CapacityVery high; multi-country mass production.
Container loadTypical: 20ft ~1,500-2,000 cartons (light biscuit product).
PricingEstimate: JPY ~100-200 per box FOB by SKU/volume; SEA-produced cheaper.
OEM / private labelNo — branded flagship; OEM not offered (confirmed).
Wholesale & MOQGlico regional subsidiaries + licensed local production (Mondelez 'Mikado' in EU); Asian-grocery and mainstream distributors; MOQ by case/pallet
Key exporters & distributorsEzaki Glico, Ezaki Glico USA, Mondelez International (EU license)
Export regulationWheat/milk/soy allergens, 'may contain nuts'; palm-oil/emulsifier disclosure for EU; strawberry variant colour subject to EU azo-dye warning in some markets; halal versions made regionally for SE Asia.
Market demandMassive global demand; TikTok 'Pocky game' virality; mainstream supermarket penetration in US/CA/AU plus all Asian markets; reliable volume mover.
How to source itGlico overseas subsidiaries / authorized export distributors; direct for SEA (Thailand) Halal-certified lines; FOODEX; JETRO/GFP. (keep claimed)
Verified sourceshttps://www.glico.com/sg/article/question_halal/; https://www.thaibynature.com/export/glico-pocky-from-thailand
MakerEzaki Glico
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inUnited States, China, Thailand +9 more
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code1905.32
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.