Pretz

Pretz · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Savory baked biscuit sticks (salad, tomato, roast, and regional flavors) — the savory sibling of Pocky and one of Glico's oldest brands (since 1963). Distributed across Asia and via Asian-grocery/specialty channels in the West. Regional flavor editions (e.g. Tom Yum in Thailand) drive localization.

The supplierGlobal major: Ezaki Glico. Same multinational, multi-plant, English-B2B-ready profile as Pocky; Pretz is the savory sibling stick brand.
Why it sells abroadSavory counterpart to Pocky (salad, tomato, larger regional flavors); pairs in mixed Japanese-snack assortments; strong recognition in Asia.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHalal CONFIRMED for Thailand-made Pretz only — Glico Thailand products all Halal-certified by CICOT (GMP/HACCP/Halal/Thai FDA); Japan-made Pretz is NOT Halal-certified (Glico official statement). Verify country of manufacture. Glico FSSC 22000 / ISO 22000 + HACCP typical.
Pack formatsRetail: Pretz ~62-70g box. Typical case: box x10/inner x12/case. (keep claimed)
Shelf lifeTypical 10-12 months ambient. (keep claimed)
StorageAmbient, cool/dry.
Minimum orderTypical: importer ~5-10 cases/SKU; FCL direct for SEA lines.
Lead timeTypical: 4-8 weeks.
CapacityVery high.
Container loadTypical: 20ft ~1,500-2,000 cartons.
PricingEstimate: JPY ~90-180 per box FOB.
OEM / private labelNo — branded (confirmed).
Wholesale & MOQGlico regional subsidiaries; Asian-grocery distributors; MOQ by case
Key exporters & distributorsEzaki Glico, Ezaki Glico Asia Pacific
Export regulationWheat/milk/soy allergens; flavor-enhancer disclosure; EU additive labeling for seasoned variants; long ambient shelf life.
Market demandSteady demand across CN/TH/TW/HK/SG/MY Asian grocery plus US specialty; savory snacking and Japanese-aisle staple.
How to source itGlico overseas subsidiaries / authorized distributors; direct for SEA (Thailand) Halal lines; FOODEX. (keep claimed)
Verified sourceshttps://www.glico.com/sg/article/question_halal/
MakerEzaki Glico
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inChina, Thailand, Taiwan +5 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.