Rokkatei Marusei Butter Sand

Rokkatei · Japan (Hokkaido)
Snacks & Sweets Premium Gift Chilled Growing export

Marusei Butter Sand is Rokkatei's iconic Hokkaido souvenir since 1977: a raisin, white-chocolate and 100% Hokkaido butter cream sandwiched between soft biscuits. Its scarcity outside Hokkaido drives strong gift demand, and it is sold to overseas buyers through online and import channels. The premium Hokkaido-dairy positioning resonates with quality-focused markets. Chilled/short-life gift boxes are the core export SKUs.

The supplierRokkatei (Obihiro, Hokkaido; est. 1933) — premium Hokkaido confectioner whose Marusei Butter Sand is a flagship souvenir using 100% Hokkaido butter.
Why it sells abroadCult Hokkaido butter-sand made with 100% Hokkaido butter; scarcity-driven gift demand

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHACCP: not publicly verified for Rokkatei. (confirmed) 100% Hokkaido fresh butter; Rokkatei est. 1933, Marusei Butter Sand since 1977. Halal: not certified (butter/rum-raisin cream).
Pack formatsIndividually wrapped sandwiches, gift boxes (5/10/20/30 pcs)
Shelf life(corrected) Very short — ~9-10 days from manufacture (store below 25C); ~15 days when shipped. NOT 10-30 days.
StorageCool (<25C); perishable butter-cream — consume quickly; not for slow cold-chain export
Minimum orderTypical: low via specialty importer
Lead timeTypical: short-cycle, air or expedited for freshness
CapacityTypical: large Hokkaido production but freshness-limited export
Container loadTypical: reefer/air LCL for freshness
PricingTypical: premium; retail USD 2.50-4.00 per piece overseas
OEM / private labelLimited; brand-led
Wholesale & MOQSpecialty importers; gift/omiyage channels
Key exporters & distributorsRokkatei Confectionery Co., Ltd., specialty Hokkaido-omiyage exporters
Export regulationWheat/milk/egg allergens; dairy import rules; short shelf life requires cold-chain or fast logistics; cocoa (white chocolate)
Market demandHigh desirability but constrained by short shelf life
How to source itRokkatei -> specialty/expedited importer -> premium grocery/gift retail (short shelf life constrains export)
Verified sourceshttps://www.gltjp.com/en/directory/item/15133/; https://japanesetaste.com/products/rokkatei-marusei-butter-sandwich-cookies-hokkaido-butter-raisin-cookies-10-pieces
MakerRokkatei Confectionery Co., Ltd.
OriginJapan (Hokkaido)
CategorySnacks & Sweets / Premium Gift
Available inUnited States, Taiwan, Hong Kong +4 more
HandlingChilled
Price tierPremium
ChannelSpecialty
Export readinessGrowing export
HS code1905
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.