S&B La-yu (Chili Oil with Crunchy Garlic / Taberu Rayu)

S&B · Japan
Seasonings Chili Oil Ambient Growing export

S&B's 'Layu with Crunchy Garlic' helped popularize Japanese-style eat-able chili oil (taberu rayu) — a sesame-oil chili condiment loaded with fried garlic, onion and crunchy bits for gyoza, ramen, rice and tofu. It rides the worldwide chili-crisp boom and is a high-momentum cross-market SKU. Distinctly Japanese versus Chinese chili crisp.

The supplierS&B Foods — leading spice/seasoning maker (see profile). La-yu / taberu rayu (eating chili oil with crunchy bits) is an S&B hit. Strong English B2B and global distribution.
Why it sells abroadCrunchy 'eating' chili oil (taberu rayu) with fried garlic/onion bits — rides the global crispy-chili-oil craze; spoonable umami-heat topping for everything.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP (S&B; industry-standard). Halal/Kosher: NOT publicly verified — no S&B la-yu halal/kosher certificate located. Some variants contain dried garlic/onion only (verify ingredients).
Pack formatsRetail: 110g/3.9oz jars; 45ml liquid bottles. Foodservice: 400g/1kg jars; bulk on request. Cases of 6-12.
Shelf life12-18 months unopened; refrigerate after opening.
StorageCool, dark place; refrigerate after opening.
Minimum orderTypical: 1 pallet via S&B/importer; FCL ex-Japan.
Lead timeTypical: 6-10 weeks ex-Japan.
CapacityHigh.
Container loadTypical: ~18-20 pallets per 20ft.
PricingEstimate: $12-22/kg wholesale; confirm via S&B.
OEM / private labelOEM/private-label and bulk crunchy-chili-oil supply available (S&B B2B; category norm).
Wholesale & MOQS&B + JFC/Wismettac/Mutual Trading into Asian and mainstream/trendy-condiment grocery; case MOQ.
Key exporters & distributorsS&B Foods (global), JFC International, Wismettac, Mutual Trading
Export regulationAllergen labeling (sesame, soy, garlic; possible fish/shellfish); acidified-foods/anaerobic-safety compliance for oil-with-solids (US FDA acidified-foods); coloring/flavor-enhancer declaration.
Market demandBooming — crunchy chili oil is a viral global category; foodservice (dumplings, noodles, eggs) and retail; high social-media pull.
How to source itDirect via S&B export / S&B USA; JFC/Wismettac; JETRO, FOODEX.
Verified sourceshttps://www.sbfoods-worldwide.com/
MakerS&B Foods
OriginJapan
CategorySeasonings / Chili Oil
Available inWorldwide
HandlingAmbient
Price tierMid
ChannelMass
Export readinessGrowing export
HS code1517.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.