S&B Wasabi Paste (Tube)

S&B · Japan
Seasonings Wasabi & Spice Ambient Established export

The global benchmark ready-to-use wasabi paste in a tube — a horseradish-and-mustard-based blend delivering the familiar sharp green pungency for sushi and sashimi. S&B runs a dedicated global site and distributes wasabi worldwide. The default wasabi for foodservice and retail outside Japan.

The supplierS&B Foods (founded 1923, Tokyo). Japan's leading spice/seasoning company; major exporter with strong English B2B and global distribution. Wasabi paste is largely horseradish-based (real-wasabi blends premium).
Why it sells abroadThe standard ready-to-use wasabi tube; convenience for sushi foodservice and retail; real-wasabi premium versions for upscale demand.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP (S&B; industry-standard). S&B leads the global wasabi business and ships meat-free curry to US/EU regulatory standards. Halal/Kosher: NOT publicly verified — no S&B wasabi halal/kosher certificate located. Vegetarian (plant-based).
Pack formatsRetail: 43g/90g tubes. Foodservice: 1kg tube/bag; bulk on request (sushi-supply). Cases of 10-20.
Shelf life12-18 months unopened; refrigerate after opening.
StorageRefrigerate after opening; cool storage.
Minimum orderTypical: 1 pallet via S&B/importer; FCL ex-Japan.
Lead timeTypical: 6-10 weeks ex-Japan.
CapacityHigh — category leader.
Container loadTypical: ~18-20 pallets per 20ft.
PricingEstimate: $20-40/kg wholesale (paste); confirm via S&B.
OEM / private labelOEM/private-label and foodservice bulk wasabi supply common (S&B is a global B2B wasabi supplier; sushi-supply channel).
Wholesale & MOQS&B overseas distribution + JFC/Wismettac/Mutual Trading; foodservice (sushi) and retail; case MOQ.
Key exporters & distributorsS&B Foods (global), JFC International, Wismettac, Mutual Trading
Export regulationColoring declaration (FD&C/E-number greens); mustard/horseradish allergen labeling (mustard declarable in EU); ingredient-honesty (horseradish vs. real wasabi).
Market demandStrong and ubiquitous — sushi foodservice and retail worldwide; growing with sushi/Japanese-cuisine penetration.
How to source itDirect via S&B export / S&B USA; JFC/Wismettac & sushi-supply distributors; JETRO, FOODEX.
Verified sourceshttps://www.sbfoods-worldwide.com/; https://www.theworldfolio.com/news/sb-foods-spices-and-curry-from-japan-to-the-world/5082/
MakerS&B Foods
OriginJapan
CategorySeasonings / Wasabi & Spice
Available inWorldwide
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code2103.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.