S&B Wasabi Powder (No Coloring)

S&B · Japan
Seasonings Wasabi & Spice Ambient Established export

A best-selling wasabi powder that the cook mixes with lukewarm water to make fresh paste at the preferred strength — and notably contains no coloring, appealing to health-conscious and clean-label buyers. Shelf-stable and economical for foodservice. A transparent alternative to dyed tube pastes.

The supplierS&B Foods — leading spice maker (see wasabi-paste profile). Powder format is foodservice/professional-favored (reconstitute on demand). Strong English B2B/export.
Why it sells abroadNo-coloring wasabi powder — long shelf-life, mix-fresh pungency, clean-label; the professional sushi-kitchen and B2B-ingredient format.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP (S&B; industry-standard). 'No coloring' clean-label (confirmed product attribute). Vegan. Halal/Kosher: NOT publicly verified — no S&B halal/kosher certificate located.
Pack formatsRetail: 25g/30g cans/tins. Foodservice: 250g/1kg tins/bags bulk (sushi-bar standard). Cases of 10-24.
Shelf life24 months unopened (dry powder, very stable).
StorageCool, dry place; reseal after opening.
Minimum orderTypical: 1 pallet via S&B/importer; FCL ex-Japan; LCL feasible (light).
Lead timeTypical: 6-10 weeks ex-Japan.
CapacityHigh.
Container loadTypical: very light — volume-limited; ~15-18 pallets per 20ft.
PricingEstimate: $30-60/kg wholesale (powder, concentrated); confirm via S&B.
OEM / private labelOEM/private-label and foodservice bulk powder supply common (S&B B2B; sushi-supply standard).
Wholesale & MOQS&B + JFC/Wismettac/Mutual Trading; foodservice and retail; case MOQ.
Key exporters & distributorsS&B Foods (global), JFC International, Wismettac
Export regulationMustard/horseradish allergen labeling; 'no coloring' is a positive clean-label claim; standard spice-powder labeling.
Market demandStrong in sushi foodservice and as a B2B ingredient (sauces, dressings, snacks); clean-label 'no coloring' appeals to natural channel.
How to source itDirect via S&B export / sushi-supply distributors; JFC/Wismettac; JETRO, FOODEX, ingredient B2B.
Verified sourceshttps://www.sbfoods-worldwide.com/
MakerS&B Foods
OriginJapan
CategorySeasonings / Wasabi & Spice
Available inUnited States, United Kingdom, France +4 more
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code2103.10
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.