Sakeru Gummy (string/peelable gummy)

Sakeru Gummy · Japan
Snacks & Sweets Candy & Gummy Ambient Established export

Novelty peelable 'string' gummy that can be split into strands, an ASMR/social-media-driven UHA Mikakuto hit. Popular abroad with younger consumers via TikTok virality, sold through specialty-candy e-commerce and subscription boxes. The interactive peel-apart format is the core export appeal.

The supplierMajor: UHA Mikakuto Co., Ltd. Sakeru Gummy is a viral novelty peelable-string gummy; growing US/EU export with English B2B support.
Why it sells abroadPeelable string-gummy you 'tear and braid' — pure interactive novelty; explosive social-media virality, ASMR/play appeal driving repeat youth purchase.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsUHA Mikakuto food-safety management (FSSC 22000 / ISO 22000 / HACCP): industry-typical, not confirmed via public certificate for specific plant/SKU. Gelatin: Sakeru Gummy CONTAINS gelatin (animal-derived) — Japan-sold Sakeru Gummy is NOT Halal and is not vegetarian/Kosher. UHA does hold NAHA/MUI Halal certs but ONLY for select export lines, not Sakeru Gummy. Kosher: not publicly verified.
Pack formatsRetail ~30-31g individual peelable gummy packs (grape, soda, peach, etc.); pack x10 / inner x6-12 / case (case pack not independently confirmed; single-pack ~31.1g confirmed at retail).
Shelf life10-12 months ambient (type-typical for gummy).
StorageAmbient; cool & dry, avoid high heat (gummy softening/melting/sticking above ~28C) and direct sunlight.
Minimum orderTypical: importer case minimums; FCL for direct.
Lead timeTypical: 4-8 weeks.
CapacityHigh; specialty gummy line.
Container loadTypical: 20ft ~1,500-2,000 cartons.
PricingEstimate: JPY ~120-220 per pack FOB.
OEM / private labelNot publicly verified — UHA may do selective OEM, but no public B2B/private-label confirmation for this line.
Wholesale & MOQUHA Mikakuto export + specialty-candy/subscription distributors; MOQ by case
Key exporters & distributorsUHA Mikakuto, specialty-candy importers
Export regulationGelatin-based (halal/vegetarian barrier); synthetic/natural colour mix; milk/soy may-contain; ambient shelf life.
Market demandVery high and trend-driven; one of the most viral TikTok candies; US/CA/GB/AU/FR/DE/SG specialty, Japan-snack boxes, and crossing into mainstream youth retail.
How to source itUHA Mikakuto export division / authorized distributors; Japan-snack-box importers; FOODEX; JETRO/GFP.
Verified sourceshttps://paulonia.tokyo/useful-for-travel/is-uha-mikakuto-in-japan-halal-what-is-the-precaution-for-their-products/; https://us.uha-mikakuto.com/sakeru/
MakerUHA Mikakuto
OriginJapan
CategorySnacks & Sweets / Candy & Gummy
Available inUnited States, Canada, United Kingdom +4 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1704.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.