Sanritsu Genji Pie (palmier butterfly biscuits)

Genji Pie · Japan (Shizuoka)
Snacks & Sweets Biscuit & Stick Ambient Established export

Genji Pie is a heart-shaped sugar palmier pastry made by Sanritsu of Hamamatsu, a long-seller since 1965 that won a Monde Selection gold medal. Its simple buttery-sweet flaky profile travels well and is recognizable to Western palates familiar with palmiers. Value boxes and individually wrapped packs are stocked in Japanese-grocery and online channels. It is a heritage Japanese-Western fusion biscuit with steady export presence.

The supplierSanritsu Co., Ltd. (Hamamatsu, Shizuoka) — heritage biscuit maker of the Monde-Selection-winning Genji Pie palmier, distributed widely in overseas Japanese-grocery channels.
Why it sells abroadAward-winning Japanese palmier — familiar Western format with Japanese heritage

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP: not publicly verified for Sanritsu. (confirmed) Monde Selection gold medal (Genji Pie, on market since 1965; Sanritsu founded 1921, Hamamatsu, Shizuoka). Halal: not verified (butter/animal-fat pastry, no cert).
Pack formatsValue boxes (12/24 pcs), individually wrapped packs
Shelf lifeTypical: 6-9 months ambient
StorageAmbient, cool/dry; protect flaky pastry from humidity
Minimum orderTypical: 1 pallet
Lead timeTypical: 4-8 weeks
CapacityTypical: high palmier output
Container loadTypical: ~900-1,200 cartons per 20ft
PricingTypical: FOB USD 1.50-3.00 per box
OEM / private labelPossible; not publicly documented (keep as draft)
Wholesale & MOQJapanese trading houses; Japanese snack importers
Key exporters & distributorsSanritsu Co., Ltd., JFC International
Export regulationWheat/milk/soy allergens; EU/US additive compliance; no gelatin
Market demandSteady demand from both Japanese-snack and general-biscuit shoppers
How to source itSanritsu -> trading house -> distributor -> retail (carried by Tokyo Central, Hanamaru, etc.)
Verified sourceshttps://japanese-products.blog/2021/02/24/sanritsu-genji-pie/; https://japan-snack.com/product/sanritsu-genji-pie/
MakerSanritsu Co., Ltd.
OriginJapan (Shizuoka)
CategorySnacks & Sweets / Biscuit & Stick
Available inUnited States, Canada, Taiwan +5 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.