Sapporo Premium Beer

Sapporo · Hokkaido / Japan (and North America production)
Alcohol Beer Alcohol Established export

Japan's oldest beer brand (1876), iconic for its silver can and crisp lager. Sapporo Premium is the top-selling Asian beer in the US and a sushi-bar staple, with strong North American distribution (including local production via Sapporo's North American operations).

The supplierSapporo Breweries (Japan) / Sapporo USA; Japan's oldest beer brand heritage (1876 roots). North American production (Sapporo brews in NA, incl. former Sleeman/Stevens Point and new La Crosse, WI facility) plus Japan. Fully B2B/English-ready.
Why it sells abroadMost recognized Japanese beer in North America; signature silver can; strong Japanese-restaurant on-trade penetration; local NA brewing for freshness/logistics

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / ISO 9001 / 14001: not publicly verified per-brewery for this SKU. HACCP: not publicly verified. No halal/organic/kosher certification found.
Pack formatsIconic 650ml/22oz can; 355ml can; 330ml bottle; keg; cases of 12/24. Confirmed via retail listings.
Shelf life~9-12 months best-by (lager).
StorageCool, dark, upright.
Minimum orderTypical: distributor pallet/FCL; broad wholesale availability (NA-produced lowers MOQ in US/CA)
Lead timeNA-produced ships regionally (days–weeks); Japan-origin Typical: ~4–6 weeks ocean
CapacityVery high — North American breweries plus Japan ensure strong, stable supply
Container loadTypical: ~1,000–1,200 cases (24×330ml) per 20ft; ~24–26 pallets per 40ft
PricingEstimate: mainstream-import; FOB ~USD 0.7–1.2/can wholesale equivalent
OEM / private labelBrand only.
Wholesale & MOQSapporo USA/Canada + Japan export to mainstream distributors; case/pallet/FCL. Very broad availability.
Key exporters & distributorsSapporo USA, JFC International, Mutual Trading
Export regulationUS TTB/COLA + state distributor licensing; some US/Canada production differs from Japan import; EU excise + labeling.
Market demandStrong steady US/Canada retail and Japanese-restaurant demand; NA production underpins category leadership
How to source itSapporo USA / Sapporo Breweries and beverage wholesalers; North-America-produced stock for NA accounts.
Verified sourceshttps://www.sapporobeer.com/
MakerSapporo Breweries / Sapporo USA
OriginHokkaido / Japan (and North America production)
CategoryAlcohol / Beer
Available inUnited States, Canada, United Kingdom +5 more
HandlingAlcohol
Price tierMass
ChannelMass
Export readinessEstablished export
HS code2203.00
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.