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Shibuya Foods Imokenpi (Kochi sweet-potato sticks, brown sugar)
Shibuya Foods (Imokenpi) · Japan (Kochi)
Snacks & Sweets
Potato & Corn Snack
Ambient
Growing export
Kochi confectioner holding roughly 50% of Japan's sweet-potato-snack (imokenpi) market - deep-fried sweet-potato sticks glazed in sugar/brown sugar. ORIX-backed; products distributed through international Japanese-snack retailers.
The supplier Shibuya Foods, Kochi; ~50% domestic imokenpi share; ORIX investee; large-scale sweet-potato snack production.
Why it sells abroad Dominant imokenpi maker; vegetable-based sweet snack with broad appeal
Buyer's brief ✓ SOURCES VERIFIED
Certifications Typical: HACCP / food-safety (large-scale maker)
Pack formats Imokenpi bags (e.g. 90g); brown-sugar & plain variants
Shelf life Typical: ~6 months ambient
Storage Room temperature, dry
Minimum order Typical: distributor case lots
Lead time Typical: 3-5 weeks
Capacity Market-leading scale (~50% domestic share)
Container load Typical: FCL via distributor
Pricing Value-mid sweet-potato snack
OEM / private label Typical: yes (private-label capable)
Wholesale & MOQ Via Japanese-snack importers / distributors
Key exporters & distributors Shibuya Foods Co., Ltd., Japanese-snack importers
Export regulation Vegetable snack (sweet potato + sugar); allergen labeling per destination
Market demand Growing global sweet-potato snack demand
How to source it Maker -> importer -> grocery/e-commerce
Verified sources https://www.orix.co.jp/grp/en/orix_in_action/entry/2023/11/29/100000
Maker Shibuya Foods Co., Ltd.
Origin Japan (Kochi)
Category Snacks & Sweets / Potato & Corn Snack
Available in Worldwide
Handling Ambient
Price tier Mid
Channel Specialty
Export readiness Growing export
HS code 2008.99 / 1905.90
Source via Japonity →
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.