Shine Muscat (variety; regional JA brands e.g. Okayama, Nagano, Yamanashi) · Okayama / Yamanashi / Nagano, Japan
Fresh & SpecialtyFruitChilledEstablished export
Seedless, high-sugar, edible-skin green muscat that became Japan's flagship luxury export grape — a single premium bunch can fetch ~USD 100 as a gift in Hong Kong. Air-freighted in protective gift boxes to Asian department stores. Japanese growers battle unauthorized cultivation of the variety in China and South Korea, which has eroded pricing.
The supplierRegional JA cooperatives (JA Zen-Noh Okayama, JA Fruits Yamanashi, JA Nagano) aggregating thousands of grower members; established premium-grape export track record to East Asia via JA Zen-Noh's export arm. B2B-ready through JA Zen-Noh International and licensed trading houses; English handled at export-desk level.
Why it sells abroadSeedless, edible-skin, Brix often 18-20+, jasmine-like aroma; flagship Japanese premium-fruit export and gifting icon.
Buyer's brief ✓ SOURCES VERIFIED
CertificationsPhytosanitary certificate: CONFIRMED-required for all fresh-grape export (MAFF plant quarantine; 21 countries/regions accept Shine Muscat with a phytosanitary certificate attached, no further ban-lifting negotiation needed). GLOBALG.A.P / JGAP / ASIAGAP at grower-group level: NOT publicly verified at brand level (variety is grown by many JA groups; some hold GAP but not confirmable as a blanket claim).
Pack formats1-bunch gift box ~500-700g; 2-bunch gift box ~1.2kg; cushioned tray + clamshell, 2-4 boxes/carton for airfreight gift trade. (draft retained; consistent with gift-trade practice)
Shelf life~14-21 days at 0-2 C from harvest; quality-graded gift bunches shipped early for ~10-day usable window at destination. (draft retained)
StorageChilled 0-2 C, high humidity; cold-chain throughout. Bruise/shatter-sensitive.
Minimum orderTypical: 1 importer order from ~10-20 cartons (airfreight gift trade); LCL reefer consolidation common in season.
Lead timeTypical: 7-14 days incl. phytosanitary inspection and export-desk grading; peak-season slots booked ahead.
CapacitySeasonal: main harvest Aug-Oct (some greenhouse/cold-stored bunches Jul and Nov-Dec). Peak gift volume Sep-Oct.
Container loadTypical: airfreight gift boxes (cool ULD) for premium grade; LCL reefer for bulk standard grade. Reefer FCL rare for fresh table grapes.
PricingEstimate: premium gift bunches retail USD 30-80+ per box overseas; FOB tier varies sharply by grade/Brix. High-margin gift category.
OEM / private labelBrand only (variety + regional JA brand). Gift-box private labeling negotiable with exporter, but no producer-level private-label program publicly verified.
Wholesale & MOQAirfreight gift-box consignments via JA Zen-Noh / regional JA & fruit trading houses; MOQ typically pallet/air-ULD level for export, gift-box units at retail
Key exporters & distributorsJA Zen-Noh, JA Okayama / JA Nagano / JA Yamanashi, fruit trading houses
Export regulationPhytosanitary certificate from MAFF; accessible to ~21 countries/regions with PC; Thailand & Australia opened via bilateral negotiation. SE-Asia food agencies have tested for pesticide residue (Singapore/Indonesia cleared Shine Muscat).
Market demandStrong export boom HK/TW/SG/TH; gourmet supermarket and Mid-Autumn/New-Year gift channels. Counterfeit-variety pressure raises demand for verified Japanese origin.
How to source itRegional JA grower groups (Okayama, Yamanashi, Nagano) / JA Zen-Noh export desk; licensed produce trading houses; JETRO/GFP support; FOODEX Japan. Phytosanitary certificate per shipment.
MakerRegional JA grape growers (Okayama, Yamanashi, Nagano)
OriginOkayama / Yamanashi / Nagano, Japan
CategoryFresh & Specialty / Fruit
Available inHK, TW, SG +2 more
HandlingChilled
Price tierPremium
ChannelPremium/Gift
Export readinessEstablished export
HS code0806.10
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.
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