Shunkado Unagi Pie (eel-extract butter pastry)

Unagi Pie · Japan (Hamamatsu, Shizuoka)
Snacks & Sweets Premium Gift Ambient Growing export

Unagi Pie is Shunkado's iconic Hamamatsu omiyage since 1961, a flaky butter palmier subtly flavored with eel extract and garlic (it is not fishy). The famous regional-souvenir status and curiosity factor make it a sought-after gift snack abroad. It is exported through omiyage and Japanese-grocery channels and sold via international retailers. Individually wrapped gift boxes are the core export SKUs.

The supplierShunkado (Hamamatsu, Shizuoka; Unagi Pie since 1961) — heritage confectioner whose Unagi Pie is a flagship regional omiyage with growing inbound/export demand.
Why it sells abroadUnique eel-extract butter palmier — a famous curiosity omiyage with strong gift appeal

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHACCP / FSSC 22000: not publicly verified for Shunkado. (confirmed) Shunkado founded 1887 (Hamamatsu); Unagi Pie since 1961; factory recognized 2010 by METI industrial-tourism council. Halal: not certified (contains eel extract).
Pack formatsIndividually wrapped pieces, gift boxes (12 sticks and larger)
Shelf lifeTypical: 3-6 months ambient (flaky butter pastry)
StorageAmbient, cool/dry; protect from humidity
Minimum orderTypical: 1 pallet via importer
Lead timeTypical: 4-8 weeks
CapacityTypical: high (dedicated Unagi Pie Factory)
Container loadTypical: ~900-1,100 cartons per 20ft
PricingTypical: premium; FOB USD 4-9 per gift box
OEM / private labelLimited; brand-led (no public OEM evidence)
Wholesale & MOQShunkado export/omiyage channels; Japanese-food importers
Key exporters & distributorsShunkado Co., Ltd., omiyage exporters
Export regulationWheat/milk/egg allergens; fish-derived extract labeling (eel); not halal/kosher (eel + butter); EU additive compliance
Market demandStrong gift/curiosity demand, boosted by inbound tourism awareness
How to source itShunkado -> omiyage/Japanese-food importer -> gift/grocery retail
Verified sourceshttps://www.shunkado.co.jp/language/en/; https://www.nippon.com/en/guide-to-japan/gu900231/
MakerShunkado Co., Ltd.
OriginJapan (Hamamatsu, Shizuoka)
CategorySnacks & Sweets / Premium Gift
Available inUnited States, Taiwan, Hong Kong +4 more
HandlingAmbient
Price tierPremium
ChannelSpecialty
Export readinessGrowing export
HS code1905
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.