Sobacha (Roasted Buckwheat Tea)

Various (Japanese Taste / specialty importers) · Japan
Beverages Other Tea Ambient Emerging

Caffeine-free roasted buckwheat infusion with a warm, nutty flavor, including Tartary (dattan) buckwheat versions valued for rutin content. Sold via Japanese-food e-commerce and specialty importers into the caffeine-free/buckwheat-wellness segment abroad. A distinctive non-Camellia Japanese tea with a health halo.

The supplierVarious Japanese tea makers (incl. Tartary/Dattan buckwheat producers; specialty importers like Japanese Taste). Category supplied by mid/small regional roasters; export via specialty importers and wholesalers (e.g. Ikkyu-type). English B2B varies by supplier.
Why it sells abroadCaffeine-free, nutty roasted-buckwheat tea (Tartary 'Dattan' rich in rutin) — gluten-free, wellness/antioxidant hook; allergen note required (buckwheat).

Buyer's brief ✓ SOURCES VERIFIED

CertificationsGeneric multi-maker category — no single maker verified. HACCP/FSSC at roasters, Organic and Halal from export-focused suppliers: not publicly verified (supplier-dependent). Caffeine-free; buckwheat is gluten-free but allergen-labeled.
Pack formatsLoose roasted buckwheat 100g-500g bags; tea bags ~20/box; bulk sacks for foodservice; case packs vary.
Shelf life12-18 months sealed (roasted grain).
StorageCool, dry, sealed.
Minimum orderTypical: importer small-case via wholesaler; bulk sacks for FCL.
Lead timeTypical: 3-6 weeks ex-Japan.
CapacityAggregated regional roasters — flexible small-to-bulk.
Container loadTypical: dry, light — pallet-limited; bulk-sack FCL configurable.
PricingEstimate: ~US$8-20/kg bulk; Tartary/Dattan premium higher.
OEM / private labelOEM/private-label commonly available via tea-export wholesalers (e.g. Ikkyu-type), but not verified for a specific maker here.
Wholesale & MOQJapanese-food e-commerce + specialty/Asian-grocery distributors; loose and bag formats.
Key exporters & distributorsJapanese Taste, Specialty Japanese-food importers
Export regulationBuckwheat is a declarable allergen in some markets - must be labeled; grain food-safety + FDA Prior Notice (US); rutin/health claims constrained. Lower pesticide-MRL pressure than Camellia tea.
Market demandGrowing caffeine-free/functional herbal-tea + Korean/Japanese-cuisine crossover demand US/CA/GB/DE; natural + Asian channels.
How to source itJapanese tea exporters/wholesalers; specialty importers. FOODEX/JETRO/GFP.
Verified sourceshttps://shop.ikkyu-tea.com/pages/wholesale
MakerVarious Japanese tea makers (e.g. Tartary/Dattan buckwheat producers)
OriginJapan
CategoryBeverages / Other Tea
Available inUnited States, Canada, United Kingdom, Germany
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEmerging
HS code1904 / 2106.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.