Suntory -196 (Lemon / Grapefruit / Peach)

-196 (Suntory Global Spirits) · Japan (export-spec production)
Alcohol RTD Alcohol Growing export

The global export sibling of Suntory's domestic Strong Zero, a 6% ABV sparkling chuhai-style RTD using flash-frozen whole-fruit infusion. Launched in Australia (2021) then the US, UK, China and Hong Kong, -196 is the leading internationally distributed Japanese chuhai. (Domestic Strong Zero itself is not exported.)

The supplierSuntory Global Spirits / Suntory Holdings; -196 is the flagship global RTD (20th anniversary 2024), built on proprietary FCI (Freeze Crush Infusion). Accelerating worldwide rollout (AU 2021, US Feb 2024 in 21 states, UK/DE spring 2024). Full global B2B/English infrastructure.
Why it sells abroadCult Japanese RTD (Strong Zero lineage) with real-fruit FCI tech; rides ~20% CAGR global RTD growth; strong flavor authenticity and brand momentum

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / ISO 9001 / 14001 (Suntory group): not publicly verified per-site for this SKU. HACCP: not publicly verified. No halal/organic/kosher certification found.
Pack formats330ml/355ml cans; retail multipacks 4/6/12; export spec ~6% ABV. Confirmed via retail listings.
Shelf life~9-12 months best-by (RTD).
StorageCool, dark; chill before serving.
Minimum orderTypical: distributor pallet/FCL; broad wholesale availability in launched markets
Lead timeLocal/regional fill where available; Japan/export-spec Typical: ~4–6 weeks ocean
CapacityHigh and scaling — Suntory targets USD 3B RTD globally by 2030; significant production commitment
Container loadTypical: ~1,000–1,200 cases (24×330ml) per 20ft
PricingEstimate: premium RTD; FOB ~USD 0.9–1.5/can wholesale equivalent
OEM / private labelBrand only.
Wholesale & MOQSuntory Global Spirits distribution to mass retail/convenience; case/pallet/FCL MOQ. High-velocity volume SKU.
Key exporters & distributorsSuntory Global Spirits
Export regulationRTD classification varies; spirit-based variants face higher excise vs malt-based; US state distribution rules; ABV/sweetener labeling; some markets cap 'strong' high-ABV variants.
Market demandFast-growing RTD demand; standout success in Australia; rapid US/UK/DE expansion; key category-growth driver for Suntory
How to source itSuntory Global Spirits regional distributors; beverage wholesalers in launched markets; export division for new markets.
Verified sourceshttps://www.suntory.com/
MakerSuntory Global Spirits
OriginJapan (export-spec production)
CategoryAlcohol / RTD
Available inAustralia, United States, United Kingdom +3 more
HandlingAlcohol
Price tierMass
ChannelMass
Export readinessGrowing export
HS code2208.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.