Tirol Choco (assorted mini chocolates)

Tirol-Choco · Japan
Snacks & Sweets Chocolate Ambient Established export

Tirol-Choco is a bite-size individually wrapped chocolate brand born in 1962, famous for rotating through hundreds of novelty flavors from kinako mochi to coffee nougat. The colorful single-piece format and variety packs make it a high-impulse Japanese-candy item abroad. The company is actively expanding into Asian export markets and runs a Vietnam manufacturing subsidiary. Variety/assortment bags are the main overseas SKU.

The supplierTirol-Choco Co., Ltd. (Fukuoka/Tokyo; brand since 1962, company restructured 2004) — specialist in individually wrapped novelty chocolates with a famously fast flavor rotation and an ASEAN production base.
Why it sells abroadEndless flavor novelty in a low-cost single-bite format ideal for variety/discovery boxes

Buyer's brief ✓ SOURCES VERIFIED

CertificationsTirol-Choco food-safety (FSSC 22000 / HACCP): industry-typical, not confirmed via public certificate. Tirol Choco Vietnam Co. plant (Amata Dong Nai, operational since ~2019) shares production for the Japanese market. Halal: not publicly verified — no public Halal certificate confirmed for Vietnam-plant lines.
Pack formatsSingle pieces; bag assortments (~7-20 pcs); big share bags; gift boxes (consistent with retail listings).
Shelf life6-9 months ambient (type-typical for filled mini chocolates).
StorageAmbient; cool & dry, keep below ~28C to avoid melt/bloom; away from sunlight.
Minimum orderTypical: 1 pallet per flavor mix
Lead timeTypical: 4-8 weeks Japan; shorter ex-Vietnam for ASEAN
CapacityTypical: high; dual Japan + Vietnam manufacturing
Container loadTypical: ~1,000-1,400 cartons per 20ft
PricingTypical: FOB USD 0.10-0.20 per piece; bag SKUs USD 1.50-2.50
OEM / private labelYes (confirmed at brand level) — novelty/collaboration flavors and custom/limited formats are a documented Tirol specialty; private/collab editions widely produced.
Wholesale & MOQTirol export sales; Vietnam subsidiary for ASEAN; Japanese snack importers
Key exporters & distributorsTirol-Choco Co., Ltd., Tirol Choco Vietnam Co., Ltd.
Export regulationMilk/soy/wheat/peanut allergens vary by flavor; EU colorant rules for novelty fillings; cocoa product; heat-sensitive
Market demandStrong impulse and 'mystery-flavor' demand in snack-box channels
How to source itTirol export desk (Japan) or Vietnam subsidiary -> regional distributor -> retail/subscription.
Verified sourceshttps://www.tirol-choco.com/en/; https://www.cofico.com.vn/en/project/tirol-choco-vietnam-factory/
MakerTirol-Choco Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Chocolate
Available inUnited States, Canada, Taiwan +7 more
HandlingAmbient
Price tierMid
ChannelDTC/Online
Export readinessEstablished export
HS code1806
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.