Tokyo Banana

Tokyo Banana · Japan (Tokyo)
Snacks & Sweets Premium Gift Ambient Growing export

Banana-custard-filled sponge cake, the benchmark 'Tokyo souvenir' confection. A top airport/duty-free and cross-border-EC gift item, with novelty editions (KitKat collabs, panda/character prints). Its short-dated fresh-sponge nature means export favors air-freight and quick-turn EC over long-haul ambient distribution.

The supplierMajor souvenir maker: Grapestone Co., Ltd. — Tokyo's iconic omiyage brand, large airport/station souvenir-scale production; export to Asian gifting; English/Chinese B2B via distributors.
Why it sells abroadTokyo's No.1 omiyage — banana-custard sponge cake; the definitive 'I went to Tokyo' gift, strong brand recognition across Asia, frequent limited designs/flavors.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsCORRECTION: standard Tokyo Banana is NOT Halal — sources note some SKUs contain liquor and/or gelatin in addition to egg/banana custard. Halal: not publicly verified / not certified. Kosher: not publicly verified. Allergen: wheat/egg/dairy. HACCP / ISO 22000 plausible for export production but not publicly SKU-confirmed.
Pack formatsRetail: gift box of 4-12 individually-wrapped sponge cakes. Typical case: gift box x6-12/case. (keep claimed)
Shelf life~7-10 days fresh domestic; export versions extended (~20-30 days). Plan turnover — shorter than dry snacks. (keep claimed)
StorageAmbient, cool; consume promptly (fresh sponge cake with custard).
Minimum orderTypical: gift-channel case minimums; air-freight for freshest, ambient ocean for extended versions.
Lead timeTypical: 1-3 weeks (freshness-driven).
CapacityHigh (souvenir-scale).
Container loadTypical: air-freight or fast ambient ocean LCL (freshness-limited).
PricingEstimate: JPY ~600-1,200 per gift box FOB.
OEM / private labelNo — flagship branded souvenir (Grapestone); OEM not offered.
Wholesale & MOQGrapestone export + duty-free/gift importers; cross-border EC; MOQ by case (short shelf life)
Key exporters & distributorsGrapestone Co., Ltd., gift/duty-free importers
Export regulationEgg/wheat/milk allergens; short ambient shelf life (days-weeks) demands fast logistics (air-freight/EC); humectant/preservative disclosure; not suited to slow sea-freight.
Market demandVery high souvenir/gift demand CN/TW/HK/SG/KR/TH; US specialty; airport duty-free and Asian premium gifting; tourism-linked but exportable.
How to source itGrapestone export division / authorized gift distributors; duty-free; FOODEX; JETRO. (keep claimed)
Verified sourceshttps://paulonia.tokyo/useful-for-travel/is-tokyo-banana-haram-japanese-famous-souvenirs-that-are-not-halal/; https://www.groovyjapan.com/en/iman-en28/
MakerGrapestone Co., Ltd.
OriginJapan (Tokyo)
CategorySnacks & Sweets / Premium Gift
Available inUnited States, China, Taiwan +4 more
HandlingAmbient
Price tierPremium
ChannelMass
Export readinessGrowing export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.