Toraya Yokan (Neri / Bar Yokan)

Toraya · Japan (Kyoto/Tokyo)
Snacks & Sweets Wagashi Ambient Established export

Firm jellied azuki-bean sweet from a 500-year-old Kyoto house, the flagship exportable wagashi: bar (neri) yokan keeps ~1 year ambient and stores easily at room temperature. Toraya runs a Paris boutique (40+ years), a US presence, and a global webshop, and positions yokan as a refined alternative to chocolate — even supplying it as energy food to athletes. The 1-year shelf life makes it uniquely export-ready among traditional sweets.

The supplierPrestige wagashi house: Toraya Confectionery Co., Ltd. — ~500-year-old imperial-purveyor wagashi maker with Paris boutique and international presence; high prestige, English/French B2B-capable for premium channel.
Why it sells abroadThe pinnacle of Japanese wagashi (imperial-purveyor heritage); shelf-stable bar yokan is the most export-friendly traditional sweet; ultimate cultural-gift prestige and tea-pairing appeal.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsYokan is plant-based (azuki + kanten/agar) — naturally VEGAN/vegetarian and gelatin-free (confirmed via Toraya official). Halal: not publicly verified (no Toraya Halal certificate found; base ingredients Halal-friendly but verify facility/sugar processing). Kosher: not publicly verified. HACCP / ISO 22000 plausible for export production but not publicly confirmed.
Pack formatsRetail: small bar yokan 50g; neri-yokan blocks; gift boxes. Shelf-stable for export. (keep claimed)
Shelf lifeCORRECTED: hon-neri (firm) yokan keeps ~60-120 days unopened at room temp; Toraya's signature long-life yokan up to ~1 year. Once opened, refrigerate and consume within 5-7 days. (claimed '6-12 months' partially high for standard neri; bar/long-life can reach ~1 year)
StorageAmbient (sealed); refrigerate after opening, consume within 5-7 days.
Minimum orderTypical: premium gift-channel case minimums; air or ambient ocean LCL/FCL.
Lead timeTypical: 2-6 weeks.
CapacityPremium artisan-scale (controlled, high-quality).
Container loadTypical: ambient container LCL/FCL; yokan is dense (heavy per carton).
PricingEstimate: premium; JPY ~300-700 per small bar; gift boxes higher.
OEM / private labelNo — prestige branded house; OEM not offered (confirmed).
Wholesale & MOQToraya direct/boutique supply + global e-commerce; premium-gift importers; MOQ by case
Key exporters & distributorsToraya Confectionery Co., Ltd.
Export regulationBar yokan ambient ~12 months (mizu/mushi yokan short-life, need chilled); azuki bean allergen; agar (kanten) is plant-based/vegan selling point; high-sugar = stable; minimal additives.
Market demandPremium niche; matcha/wagashi and fine-tea culture trend in US/FR/GB/DE; high-end gifting and specialty tea retail; Toraya Paris validates Western appetite.
How to source itToraya overseas boutiques / export division / premium specialty importers (Amazon, Bokksu, Minamoto Kitchoan, Mitsuwa); FOODEX premium pavilion; JETRO. (keep claimed)
Verified sourceshttps://global.toraya-group.co.jp/pages/yokan; https://nihonwellnessbox.com/blogs/how-to/what-is-yokan-shelf-life-ambient-shipping-quick-guide
MakerToraya Confectionery Co., Ltd.
OriginJapan (Kyoto/Tokyo)
CategorySnacks & Sweets / Wagashi
Available inUnited States, France, United Kingdom +4 more
HandlingAmbient
Price tierPremium
ChannelPremium/Gift
Export readinessEstablished export
HS code1704.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.