Towari Soba (100% buckwheat, juwari)

Towari · Japan-sourced 100% buckwheat soba; marketed via Towari NY
Staples Fresh & Dried Noodles Ambient Emerging

Towari (towari/juwari = 100% buckwheat) is a premium gluten-free soba sold under the Towari brand, distributed notably out of New York to US specialty and gift channels. The noodles use 100% buckwheat for an authentic, naturally gluten-free soba. Positioned as a premium gift/health product rather than mass grocery. Sold through specialty shops and DTC gift sets.

The supplierTypical: premium juwari soba brand with US (NY) distribution arm; positions on 100% buckwheat purity.
Why it sells abroad100% buckwheat gluten-free; premium gift positioning

Buyer's brief ✓ SOURCES VERIFIED

Certifications(confirmed, claim) 100% buckwheat (juwari), additive-free, made with only buckwheat + water -> naturally gluten-free (no wheat flour). No third-party gluten-free certification mark confirmed; vegan. Food-safety cert: not publicly verified.
Pack formatsPremium dried soba packs (~7.05 oz / 200g); matcha soba; toshikoshi soba editions (keep draft, refined).
Shelf life~12-24 months ambient (dried) (keep draft).
StorageAmbient, dry.
Minimum orderTypical: case
Lead timeTypical: 4-6 weeks
CapacityTypical: mid
Container loadTypical: n/a (boutique)
PricingTypical: top premium gift tier
OEM / private labelPossible (keep draft; not verified).
Wholesale & MOQTypical: USD 7-12 per premium pack/gift set
Key exporters & distributorsTowari (US distribution)
Export regulationDried buckwheat noodles; HS 1902.19. Gluten-free claim; buckwheat allergen labeling.
Market demandEmerging premium/gift niche
How to source itJapan-sourced juwari soba (ingredients from Japan/Hokkaido; producer assoc. Yamamoto Kajino, Nagano) -> Towari NY distribution -> specialty/gift retail (Brooklyn pickup, Amazon, Umami Insider).
Verified sourceshttps://www.towari-ny.com/; https://www.amazon.com/Buckwheat-Dried-Juwari-Noodles-ingredients/dp/B08LKNF489 (100% buckwheat, no wheat flour, ingredients from Japan)
MakerTowari (Japan-sourced juwari soba; Towari NY distribution)
OriginJapan-sourced 100% buckwheat soba; marketed via Towari NY
CategoryStaples / Fresh & Dried Noodles
Available inUnited States
HandlingAmbient
Price tierPremium
ChannelSpecialty
Export readinessEmerging
HS code1902.19
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.