Tsuyahime Rice (Japan-grown)

Tsuyahime · Japan (Yamagata Prefecture)
Staples Rice Ambient Growing export

A premium Yamagata-bred cultivar known for glossy cooked grains (the name means 'shining princess') and consistent Special-A grading. Positioned as a modern branded premium rice for export, part of Yamagata's strong Special-A regional-rice portfolio. A genuine Japan-grown export targeting the high-end gift and fine-dining niche.

The supplierYamagata Prefecture's flagship branded variety developed and promoted by the prefecture with strict cultivation/grading standards; JA Yamagata handles aggregation. Tightly brand-managed premium with active overseas promotion. Typical: B2B/English support via prefectural export program.
Why it sells abroadGlossy, pure-white, large-grain premium with refined sweetness and stand-alone-rice positioning; award-winning prefectural brand built for the gift and fine-dining market.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsPhytosanitary + radiation certificates standard for Japan-origin rice exports (confirmed export requirement). Tsuyahime is operated under Yamagata prefectural brand-grade certification/quality control (confirmed brand-control program). HACCP / ISO 22000 / FSSC 22000 at packing common but plant-specific: not verified for a named maker. Halal/Kosher: not publicly verified.
Pack formatsRetail 2kg / 5kg premium bags; gift 300g-1kg vacuum packs; export 5kg x4/case or 2kg x10/case.
Shelf life~12 months from milling; best within ~6 months.
StorageCool, dry, ambient; away from sunlight and odors.
Minimum orderTypical: importer 1–3 t (premium, allocation-based); FCL 20ft ~18–20 t.
Lead timeTypical: 3–5 weeks incl. milling-to-order and inspection.
CapacityTypical: controlled premium volume; brand-managed allocation limits supply vs. mass varieties.
Container loadTypical: 20ft ~18–20 t; 40ft ~24–26 t. FCL ambient.
PricingEstimate: USD 3.50–5.50/kg FOB; positioned as top-tier premium gift/dining rice.
OEM / private labelLimited / brand-managed variety; prefectural brand control reduces open private-label. Co-packed gift formats possible by arrangement. OEM not independently confirmed for this brand.
Wholesale & MOQVia JFC/Wismettac/JA Yamagata; MOQ pallet/container
Key exporters & distributorsJFC International, Wismettac/Nishimoto, JA Yamagata
Export regulationPhytosanitary certificate; import tariffs/quotas; origin labeling
Market demandPremium gift and fine-dining demand in HK/SG/TW; growing in US high-end Japanese retail; provenance/quality-led segment.
How to source itJA Yamagata / Yamagata prefectural rice export program; importers JFC, Wismettac/Nishimoto; JETRO, GFP; FOODEX and Yamagata promotion events.
Verified sourcesYamagata Prefecture Tsuyahime brand program; MAFF Japan rice export documentation requirements
MakerJA Yamagata / Yamagata Prefecture rice program
OriginJapan (Yamagata Prefecture)
CategoryStaples / Rice
Available inHong Kong, Singapore, Taiwan, United States
HandlingAmbient
Price tierPremium
ChannelPremium/Gift
Export readinessGrowing export
HS code1006.30
+ Add to list

Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.