Umaibo

Umaibo · Japan
Snacks & Sweets Potato & Corn Snack Ambient Growing export

Iconic puffed-corn stick dagashi in dozens of flavors (corn potage, mentai, cheese, takoyaki, chocolate) at a famously low unit price. The single most-recognized Japanese dagashi internationally, a fixture of subscription boxes and Japanese-candy assortments. Sells abroad as novelty/box-filler rather than standalone retail.

The supplierIconic dagashi: brand owned by Yaokin Corporation, manufactured by Riska Co., Ltd. Mid-size; huge domestic volume, growing novelty export via distributors; English B2B via partners.
Why it sells abroadJapan's most iconic dagashi (penny snack); huge flavor range (corn, mentai, cheese, takoyaki), nostalgia + novelty, ultra-low price point ideal for assortments/impulse and Japan-snack boxes.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHalal: not publicly verified (corn-puff base often vegetarian-friendly, but seasonings vary — salami/cheese/mentai flavors contain animal-derived components). Kosher: not publicly verified. HACCP / ISO 22000 plausible for Riska export lines but not publicly SKU-confirmed. Verify per flavor.
Pack formatsRetail: single ~6g stick; export bulk box of 30 / multipack bags. Typical case: 30-stick box x30/case or multipack x outer. (keep claimed)
Shelf lifeTypical 4-6 months ambient (puffed corn snack). (keep claimed)
StorageAmbient, cool/dry (avoid humidity — puffs go stale).
Minimum orderTypical: importer case/box minimums; FCL for direct pricing.
Lead timeTypical: 4-8 weeks.
CapacityVery high volume (mass dagashi production).
Container loadTypical: 20ft (very light/bulky) ~1,800-2,500 cartons.
PricingEstimate: very low unit cost; JPY ~10-15 per stick / box pricing FOB.
OEM / private labelContract puffed-snack production plausible (Riska manufactures for Yaokin) but third-party private-label not publicly documented — not confirmed.
Wholesale & MOQYaokin/Riska export via dagashi wholesalers; bulk to subscription-box operators; MOQ by case/carton
Key exporters & distributorsYaokin, dagashi wholesalers, subscription-box importers
Export regulationMilk/soy/wheat/shrimp seasoning allergens vary by flavor; synthetic colours common (EU azo-dye warning, E171 in some); Japanese-only labels require importer relabeling; short-ish shelf life (~3-6 months).
Market demandHigh novelty demand US/CA/GB/AU/FR/DE/SG; viral dagashi/Japan-snack-box content; multi-flavor variety packs popular online.
How to source itYaokin/Riska export via dagashi-assortment exporters and Japan-snack-box importers; FOODEX; JETRO/GFP. (keep claimed)
MakerYaokin (manufactured by Riska)
OriginJapan
CategorySnacks & Sweets / Potato & Corn Snack
Available inUnited States, Canada, United Kingdom +4 more
HandlingAmbient
Price tierMid
ChannelDTC/Online
Export readinessGrowing export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.