Yamadai Newtouch 'All Japan' Regional Instant Ramen

Yamadai (Newtouch) · Japan (Ibaraki)
Staples Instant Noodles Ambient Growing export

Yamadai's Newtouch brand makes 'gotochi' (regional) instant ramen replicating local Japanese specialties from across the country, plus the popular 'Sugomen' line. Genuinely Japan-made and exported, its 'All Japan' assortment packs are sold to overseas enthusiasts via instant-ramen specialty e-commerce. Positioned on regional authenticity and variety rather than price. Reaches the US, UK and Asia through niche importers.

The supplierYamadai Corporation, Ibaraki-based instant noodle maker known for Newtouch/Sugomen and regional ramen recreations.
Why it sells abroadRegional specialty recreations; collector/variety appeal

Buyer's brief ✓ SOURCES VERIFIED

CertificationsNo public Halal cert confirmed for the 'All Japan' regional assortment (many SKUs use pork/meat broths). Yamadai does produce a separate Vegan line (no animal ingredients or alcohol) - that vegan line is a confirmed product claim but not the same as the regional ramen assortment, and vegan is not a requested tag. HACCP/ISO at factory: not publicly verified.
Pack formatsSingle bowls; 24-bowl 'All Japan' local ramen assortment cases (confirmed via retail listings).
Shelf life~6-9 months (keep draft).
StorageAmbient, dry.
Minimum orderTypical: case/pallet
Lead timeTypical: 4-6 weeks
CapacityTypical: large
Container loadTypical: high case count per 20ft
PricingTypical: mid
OEM / private labelPossible (keep draft; not verified).
Wholesale & MOQTypical: USD 2-4 per bowl
Key exporters & distributorsInstant-ramen specialty importers, JFC
Export regulationHS 1902.30. Flavor-dependent meat content controls; allergen/ingredient labeling.
Market demandNiche but growing among ramen hobbyists
How to source itYamadai Corporation (Ibaraki; non-fried noodle tech) -> specialty importers/e-commerce (Amazon, InstantRamenShop, Yami).
Verified sourceshttps://www.newtouch.co.jp/en/; https://instantramenshop.com/products/yamadai-all-japan-local-ramen-pack-24-bowls; Amazon Yamadai Vegan Noodles listing (separate vegan line)
MakerYamadai Corporation (Newtouch brand, Ibaraki)
OriginJapan (Ibaraki)
CategoryStaples / Instant Noodles
Available inUnited States, United Kingdom, Singapore +2 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessGrowing export
HS code1902.30
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.