Yamamoto Noriten Yaki Nori & Ajitsuke Nori

Yamamoto Noriten · Japan (Tokyo brand; nori from Kyushu Ariake Sea)
Staples Seaweed Ambient Growing export

Yamamoto Noriten is a Tokyo nori institution since 1849, credited with commercializing seasoned (ajitsuke) nori; its flagship Umenohana nori is a long-running bestseller. It sources premium nori from the Ariake Sea and genuinely exports both yaki (toasted) and seasoned nori, including premium canister gift sets. A member of the Edo Tokyo Kirari heritage program, it sells internationally via specialty and online channels. Premium brand-and-heritage positioning.

The supplier150+ year Nihonbashi nori house; pioneer of seasoned nori; premium canister/gift formats; heritage program member.
Why it sells abroad150+ year Tokyo heritage; inventor of seasoned nori; premium gift presentation

Buyer's brief ✓ SOURCES VERIFIED

CertificationsNo explicit HACCP/Halal/Organic certificate publicly confirmed. Confirmed: est. 1849 (Nihonbashi, Tokyo); pioneer of seasoned (ajitsuke) nori (1869); operates own Saga factory near Ariake Sea with modern hygienic equipment and expert grading. Treat HACCP as: not publicly verified.
Pack formatsYaki nori sheet packs; seasoned (ajitsuke) nori; gift canisters/cans (keep draft).
Shelf life~12 months (desiccant-protected) (keep draft).
StorageAmbient, dry, sealed with desiccant; protect from humidity.
Minimum orderTypical: case via importer
Lead timeTypical: 4-6 weeks
CapacityTypical: large
Container loadTypical: high case count per 20ft (light cargo)
PricingTypical: premium gift tier
OEM / private labelListed among private-label nori suppliers to Europe (suggests OEM capability), but not maker-confirmed -> keep as Possible.
Wholesale & MOQTypical: USD 5-20 per pack/canister (premium gift)
Key exporters & distributorsSpecialty importers, Edo Tokyo Kirari channel
Export regulationDried/seasoned laver (nori); HS 1212.21 (raw) / 2008.99 or 1212.29 (seasoned). Some markets require seaweed iodine/arsenic checks; allergen labeling.
Market demandGrowing premium/gift and bento-trend demand
How to source itAriake Sea nori -> Yamamoto Noriten Saga factory / Tokyo -> specialty importers/online (Edo Tokyo Kirari, Japan Trend Shop, iRasshai).
Verified sourceshttps://en.edotokyokirari.jp/brands/food/yamamoto-noriten/; https://www.norenkai.net/en/portfolio-item/yamamoto-nori-ten/ (est. 1849, Saga factory)
MakerYamamoto Noriten Co., Ltd. (Nihonbashi, Tokyo; est. 1849)
OriginJapan (Tokyo brand; nori from Kyushu Ariake Sea)
CategoryStaples / Seaweed
Available inUnited States, United Kingdom, Singapore +3 more
HandlingAmbient
Price tierPremium
ChannelSpecialty
Export readinessGrowing export
HS code1212.21
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.