Yamayoshi Wasabeef Potato Chips

Wasabeef · Japan (Nagano wasabi)
Snacks & Sweets Potato & Corn Snack Ambient Growing export

Wasabeef is Yamayoshi Seika's cult potato chip (since 1987) combining sharp Nagano wasabi heat with rich beef umami, billed as the world's most popular wasabi-flavored chip. The bold, distinctive flavor drives strong novelty trial in Japanese-snack channels abroad. It is sold via US Japanese-snack retailers and Amazon. Single bags and 3-pack sets are the core export SKUs.

The supplierYamayoshi Seika (Tokyo) — potato-chip maker famed for Wasabeef wasabi-beef chips using Nagano wasabi; widely distributed in overseas Japanese-snack channels.
Why it sells abroadUnique wasabi-beef flavor profile — a standout novelty chip with cult overseas following

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP: not publicly verified for Yamayoshi Seika. Halal: NOT halal (contains beef flavoring). Note: Wasabeef production was suspended from Mar 2026 due to heating-oil procurement issues (Middle East tensions) — supply risk.
Pack formatsSingle bags (~45-55g), 3-pack sets, spicy 'Otokogi Wasabeef' variant
Shelf lifeTypical: 4-6 months ambient
StorageAmbient, cool/dry; protect bags from crushing
Minimum orderTypical: 1 pallet
Lead timeTypical: 4-8 weeks
CapacityTypical: mid-to-high chip output (supply occasionally constrained)
Container loadTypical: ~800-1,000 cartons per 20ft (low-density chips)
PricingTypical: FOB USD 1.50-2.50 per bag
OEM / private labelLimited; brand-led (keep as draft)
Wholesale & MOQJapanese trading houses; Japanese-snack importers
Key exporters & distributorsYamayoshi Seika Co., Ltd., JFC International
Export regulationWheat/soy/beef-extract allergens; not halal (beef + processing); EU additive compliance; fried-snack labeling
Market demandStrong novelty demand among adventurous snackers
How to source itYamayoshi Seika -> trading house -> Japanese-snack importer -> retail (Amazon, Bokksu, Japan Snack Store)
Verified sourceshttps://japantoday.com/category/business/update1-japan-snack-maker-halts-potato-chip-production-due-to-middle-east-tensions; https://www.amazon.com/Yamayoshi-Wasabi-Potato-Chips-Wasa-beef/dp/B008EGPQ92
MakerYamayoshi Seika Co., Ltd.
OriginJapan (Nagano wasabi)
CategorySnacks & Sweets / Potato & Corn Snack
Available inUnited States, Canada, Taiwan +6 more
HandlingAmbient
Price tierMid
ChannelDTC/Online
Export readinessGrowing export
HS code1905
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.