Yona Yona Ale

Yo-Ho Brewing · Nagano
Alcohol Beer Alcohol Growing export

An American-style pale ale dubbed the 'Sierra Nevada of Japan' that helped pioneer Japan's craft scene. Yo-Ho actively targets the US market and joined the JFOODO 'Drink in a New Language' craft-beer campaign, making Yona Yona a leading Japanese craft export.

The supplierYo-Ho Brewing Company (Karuizawa/Saku/Miyota, Nagano), founded 1996; Japan's largest craft brewery. Yona Yona Ale launched 1997. Growing export footprint (US across ~28+ states) with English/B2B capability.
Why it sells abroadJapan's most famous craft beer; American-style pale ale with Cascade hops; canned format ideal for export logistics; from Japan's #1 craft brewer (scale + craft credibility)

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHACCP: not publicly verified. FSSC 22000: not publicly verified. No halal/organic/kosher certification found for Yo-Ho Brewing.
Pack formats350ml can (primary export format), cases of 24; keg. Confirmed via retail listings.
Shelf life~9-12 months best-by (pale ale).
StorageCool/refrigerated, dark, upright.
Minimum orderTypical: 1 case via craft importer; mixed pallet/FCL for distributor accounts
Lead timeTypical: 2–4 weeks ex-works + 4–6 weeks ocean
CapacityHigh for craft — Japan's largest craft brewery with multiple Nagano facilities; strong, reliable supply
Container loadTypical: ~1,000–1,200 cases (24×350ml) per 20ft
PricingEstimate: premium craft; FOB ~USD 1.5–2.5/can wholesale equivalent
OEM / private labelBrand only — craft brand; no public private-label program found.
Wholesale & MOQCraft importers + Japanese-food distributors; case MOQ, freshness-managed.
Key exporters & distributorscraft beer importers, JFC International
Export regulationUS TTB/COLA + state distributor licensing; EU excise + labeling; freshness/cold-chain for craft.
Market demandStrong and growing US craft demand (broad multi-state distribution); UK/HK/SG/Taiwan/AU specialty retail and on-trade
How to source itYo-Ho export division and US craft importers; specialty beer wholesalers. FOODEX Japan.
Verified sourceshttps://yohobrewing.com/
MakerYo-Ho Brewing Company
OriginNagano
CategoryAlcohol / Beer
Available inUnited States, United Kingdom, Hong Kong +3 more
HandlingAlcohol
Price tierPremium
ChannelSpecialty
Export readinessGrowing export
HS code2203.00
+ Add to list

Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.