Yubari King Melon

Yubari King (夕張メロン) · Yubari, Hokkaido, Japan
Fresh & Specialty Fruit Chilled Established export

GI-protected orange-flesh cantaloupe grown only in Yubari, Hokkaido — Japan's most iconic luxury melon. First-harvest auction pairs have hit record prices (a pair sold for JPY 5M / ~USD 45,000 in 2019). Air-flown to Singapore and other Asian markets as the ultimate gift fruit.

The supplierJA Yubari (夕張市農協), Hokkaido; small premium-melon-only cooperative controlling the protected 'Yubari King' GI/trademark with strict grading and famous auction prestige. Highly export-experienced for luxury gifting; B2B via JA export desk and authorized exporters.
Why it sells abroadOrange-flesh netted melon, Brix often 13+, intense aroma; Japan's most prestigious gift melon with auction fame.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsYubari Melon is a REGISTERED GI: CONFIRMED (MAFF Geographical Indication Registration No. 4; protected by Yubari Melon Association, Yubari City, Hokkaido). Phytosanitary certificate: CONFIRMED-required for fresh melon export (MAFF). JGAP / GLOBALG.A.P at grower level: NOT publicly verified. Strict internal grading by the Association: CONFIRMED.
Pack formatsPremium single-melon gift box (1 fruit ~1.0-2.5kg, T-stem intact); twin-melon gift box; cushioned, 1-2 boxes/carton for airfreight. (draft retained; weight range adjusted to Association spec 1.0-2.5kg)
Shelf life~7-14 days; shipped near optimal ripeness, short eating window. (draft retained)
StorageCool/chilled, handle gently to protect netting and T-stem; short ripeness window.
Minimum orderTypical: small premium orders from a few boxes; tightly allocated by JA in peak season.
Lead timeTypical: 7-12 days incl. phytosanitary inspection; allocation-limited.
CapacitySeasonal: ~late May-Aug, peak Jun-Jul (Hokkaido summer).
Container loadTypical: airfreight gift boxes (cool ULD); reefer LCL for standard grade. Luxury gift = airfreight.
PricingEstimate: premium-luxury; first-auction pairs make headline prices, retail gift boxes USD 100-300+ per pair. Ultra-premium gift tier.
OEM / private labelBrand only (GI/trademark protected by Yubari Melon Association); no private-label.
Wholesale & MOQAirfreight gift-box single/pair consignments via JA Yubari export channel; high unit value, low volume
Key exporters & distributorsJA Yubari, JA Zen-Noh Hokkaido, fruit trading houses
Export regulationUS authorized fresh melon (with stems) from Japan since 2021-11-08: phytosanitary certificate stating free of cucumber green mottle mosaic virus (CGMMV), commercial consignments only, port inspection. Asian markets via PC.
Market demandLuxury gift demand SG/HK/TW/US; department-store and high-end-fruit-boutique channels; summer gift season.
How to source itYubari Melon Association / JA Yubari authorized exporters; specialist luxury-fruit trading houses; JETRO; FOODEX and high-end fruit fairs. Phytosanitary certificate per shipment.
Verified sourceshttps://www.maff.go.jp/e/policies/intel/gi_act/register/s4.html; https://pd.jgic.jp/en/register/entry/4.html
MakerJA Yubari (夕張市農協)
OriginYubari, Hokkaido, Japan
CategoryFresh & Specialty / Fruit
Available inSG, HK, TW, US
HandlingChilled
Price tierPremium
ChannelPremium/Gift
Export readinessEstablished export
HS code0807.19
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.