TSE:5032
ANYCOLOR runs Nijisanji, one of the world’s biggest VTuber agencies, turning virtual talent into a fast-growing Japanese export.
The agency behind Nijisanji
Founded in 2017 in Tokyo and listed on the Tokyo Stock Exchange (5032) in 2022, ANYCOLOR operates NIJISANJI, one of the world’s largest VTuber agencies. VTubers — virtual streamers represented by animated avatars — have become a major entertainment category, and ANYCOLOR manages the talent, technology, merchandise and live events that turn fandom into revenue.
Explosive, profitable growth
In its FY2025.4 year, ANYCOLOR’s revenue jumped 34% to ¥42.9 billion, with strong profits, driven by booming merchandise and sold-out live events. The business is highly profitable, though its English-language branch has seen tougher conditions, underlining that VTuber economics vary by market.
Why it represents the next generation
ANYCOLOR turned a Japanese-born internet-culture phenomenon into a listed, globally followed business. Virtual talent is an entirely new kind of Japanese cultural export — and ANYCOLOR is its commercial standard-bearer.
Why it matters for global partners and investors
- For the entertainment industry, ANYCOLOR shows how virtual talent scales into merchandise, events and IP.
- For investors, it is a profitable, listed play on a fast-growing, Japan-born category.
- The opportunity to watch is VTubing as a global cultural and commercial export.
Frequently asked questions
What is ANYCOLOR?
ANYCOLOR is a Tokyo-based entertainment company, founded in 2017 and listed on the Tokyo Stock Exchange (5032). It operates NIJISANJI, one of the world’s largest VTuber (virtual streamer) agencies.
How big is ANYCOLOR’s business?
In its FY2025.4 financial year, ANYCOLOR reported revenue of ¥42.9 billion, up 34%, with strong profitability driven by merchandise and live events.
Why does ANYCOLOR matter?
It turned VTubing — a Japanese-born internet-culture phenomenon — into a listed, profitable, globally followed business, making virtual talent a new kind of Japanese cultural export.
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This profile is part of Japonity’s next-generation Japanese companies series, spotlighting the startups and challengers redefining Japan’s new economy.
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